{
  "version": "1.0.1",
  "checked": "2026-10-26",
  "method": "Selective primary-source claim ledger; no pooled estimate or causal inference.",
  "claims": [
    {
      "id": "PPAI-01",
      "type": "Buyer survey",
      "display": "45%",
      "claim": "End buyers selected better pricing transparency as a way vendors could add value.",
      "population": "257 end buyers; the study separately surveyed 250 agency respondents",
      "fieldwork": "Not disclosed in the public article",
      "geography": "Respondent-country distribution not disclosed",
      "sponsor": "PPAI Research",
      "published": "2026-10-01",
      "limit": "Stated preference, not measured conversion or a US-only holiday result.",
      "source": "PPAI: Better Merch Is Better Marketing",
      "url": "https://www.ppai.org/media-hub/better-merch-is-better-marketing/",
      "checked": "2026-10-26"
    },
    {
      "id": "PPAI-02",
      "type": "Buyer survey",
      "display": "36%",
      "claim": "End buyers wanted faster quotes and samples from vendors.",
      "population": "257 end buyers; same study as PPAI-01",
      "fieldwork": "Not disclosed in the public article",
      "geography": "Respondent-country distribution not disclosed",
      "sponsor": "PPAI Research",
      "published": "2026-10-01",
      "limit": "Does not establish a required turnaround or the sales effect of faster quoting.",
      "source": "PPAI: Better Merch Is Better Marketing",
      "url": "https://www.ppai.org/media-hub/better-merch-is-better-marketing/",
      "checked": "2026-10-26"
    },
    {
      "id": "HARRIS-01",
      "type": "Recipient attitude",
      "display": "59%",
      "claim": "Corporate-gift recipients preferred no gift to one that felt generic.",
      "population": "1,133 gift recipients within a survey of 2,007 US adults aged 18+",
      "fieldwork": "July 23-24, 2026, online",
      "geography": "United States",
      "sponsor": "Packed with Purpose; conducted by The Harris Poll",
      "published": "2026-09-24",
      "limit": "Vendor-sponsored, self-reported attitudes. Not a causal retention result or buyer spending measure.",
      "source": "Packed with Purpose / Harris Poll release",
      "url": "https://www.prnewswire.com/news-releases/59-of-corporate-gift-recipients-would-rather-get-nothing-than-something-that-feels-generic-new-packed-with-purposeharris-poll-finds-302888738.html",
      "checked": "2026-10-26"
    }
  ]
}