Counter Display Boxes are custom-printed paperboard trays and cartons designed to sit beside the register and turn small products into impulse buys. Built from durable folding-carton paperboard, each unit holds your items face-out at eye level so shoppers reach for them while they wait to pay.
A point-of-purchase box does the selling for you - it groups single SKUs, keeps them upright, and puts your branding right where the buying decision happens. The open-front design makes restocking fast and keeps inventory visible to staff. Cosmetics brands, snack makers, and accessory sellers use counter displays to launch a new line or move seasonal add-ons at checkout.
Materials & Specifications
- Material: SBS white or kraft folding-carton paperboard
- Weight: 300-400gsm paperboard
- Printing: full-color CMYK, inside and outside
- Construction: open-front display tray or tuck-end carton
- Finishing: matte, gloss, or soft-touch lamination; spot UV; foil; emboss
- FSC-certified paper option
Best Used For
- Checkout-counter impulse merchandising
- Cosmetics, lip balm, and small beauty SKUs
- Snacks, candy, and single-serve treats
- New-product launches and seasonal promotions
Printing & Finishing
Run your artwork in full-color CMYK across the header and tray, then finish with matte, gloss, or soft-touch lamination. Add spot UV or foil to make a header card pop at the register, or emboss a logo for a tactile brand cue.
Why Order from Teal
Teal is a US-based custom packaging supplier, and Counter Display Boxes start at a 50-unit minimum order (specialty rigid styles begin at 100). You get free design help, free US shipping, full-color CMYK printing, and an FSC-certified paper option. Choose standard production from about 7 business days after proof approval or a rush service (from about 4 to 7 business days after proof approval on qualified ready-to-print jobs), and request a sample kit ($50, credited to your first order). We answer every quote within 4 business hours.
FAQ
What's the minimum order quantity? The standard minimum is 50 units. Specialty rigid styles start at 100 units.
How long is production? Standard production runs from about 7 business days, with a rush service available (from about 4 to 7 business days after proof approval on qualified ready-to-print jobs).
Can I get a sample? Yes. A sample kit is $50, credited to your first order.
Request a free quote and we'll get back to you within 4 business hours.
Counter Display Quantities for Retail Programs
A counter unit is usually E or B flute corrugated printed on the outer face, die cut so the header card and tray fold from one blank. Shelf capacity is planned around the product: a typical footprint holds one to three facing rows plus a riser step behind.
| Displays | Counter unit planning notes |
|---|---|
| 50 | Pilot placement across a handful of partner stores. |
| 500 | Regional retail resets; pack out flat or pre-assembled. |
| 1,000 | Header cards can vary by retailer while trays stay common. |
| 5,000 | Distributor drop programs where co-packing gets discussed. |
| 10,000+ | Chain wide activations, costed from about $0.44 per unit at volume. |
For scheduling, put in-house eligible display work at close to 7 business days and specialty imported structures at as long as 12 weeks; both remain estimates. Order the $50 sample kit and the amount is applied to your first production run. Quotes need footprint dimensions, shelf count, product weight, and display quantity.
How to Order Counter Display Boxes
Ordering custom counter display boxes is simple:
- Submit a quote request with your dimensions, quantity, and design references
- Receive quote guidance within one business day
- Send your artwork or work with our design team (free dieline + 2 revision rounds)
- Approve the digital proof and production begins
- Standard production runs from about 7 business days after proof approval; complex or high-volume orders take longer
